Online Neuroradiology Education – 10 Lessons Learned from using YouTube
This is a lecture that I gave at the American Society of Head and Neck Radiology (ASHNR) in 2024, reviewing some of my experiences using YouTube for neuroradiology education.
Introduction
I got involved with neuroradiology education because I had some educational materials that I wanted to share with students, residents, and fellows, but didn’t have enough time to give them. This languished for a while until I started posting board review materials, which were more popular. The increasing number of views inspired me to make more videos.
There is a large demand for online video education
Video education allows us to reach a different audience. It might be people who don’t learn well from traditional resources like books, and it may be people who don’t have the opportunity to come to a radiology residency
Availability and organization are key
People are much more likely to use free or inexpensive resources. When resources are behind a paywall, they aren’t accessible to people who can’t afford them, and people will just look elsewhere. Everything is sorted on the website here at learnneuroradiology.com.
Attention spans are short
Most people watch these videos on average for a little more than 3 minutes. When we make videos are longer, people are not really staying engaged. You lose a lot of people in the first 30 seconds, after which more people will hang around if they are interested in the video.
Well-designed content performs better
Short, targeted videos with content targeted to an online audience performs better. Taking a recording of a 1 hour lecture delivered to an in-person audience and posting it unedited may not work. People also tend to prefer simpler introductory content videos.
You will need help
I’ve gotten a lot of help over the years by enlisting other colleagues, including Mike Hoch and Katie Bailey. You can really expand your expertise.
Cross-promotion and consistency are important
When you post consistently, the YouTube algorithm promotes your material and people are more likely to see the content.
Tools are free or inexpensive
Most of the tools you need, like Open Broadcaster Software, are free. You can record free in powerpoint and export movies. It does take a lot of time to make these videos, and it probably takes 3-10 hours to make a 10 minute video.
You can make a profit (but a small one)
Mostly I’m committed to free and open education, but I do get some small revenues from YouTube advertising and Amazon affiliate links. It’s enough to pay for some hosting and minor costs, but I don’t really make money.
There will be haters
People really don’t like my voice and aren’t afraid to say it. I share a few of the most hilarious comments here.
Serious criticisms/Areas for improvement
It’s possible that videos promote a more superficial understanding as opposed to books and articles, but I think we can combat that by having better and higher quality videos. The videos aren’t peer reviewed, but there is room for feedback in comments.
Summary
Thanks for tuning in to this video to learn more about my YouTube and website voyage. If you haven’t already, check out the rest of the website and the whole channel. If you haven’t checked out ASHNR, please check out the meeting sometime!
Tune in next time for additional interesting content and radiology teaching material! Thanks for checking out the site!